4 Common Traits of Successful Small Businesse Owner

leadership |

Over the last 8 years, I've worked with and met many small companies, retail shops and crafters who create and sell wonderful products and I've discovered a common theme among the individuals who have been able to move their love of what they do into a successful business.


These are the 4 common traits:

1. Opportunity is everywhere. These individuals will discuss and review every opportunity, joint venture or partnership that comes along their way. They don’t say no quickly and before they do say no, they will check it out and at all angles. This also allows for negotiation to take place, which may help to create a win-win opportunity for all parties.

2. Long-term vision. In addition to loving what they do, they do have a long-term vision, which drives them to invest in themselves to enhance their sales, leadership and negotiation skills, for example.

3. People friendly. Some crafters love the craft, while others enjoy the people they meet along the way. While some retailers are motivated by independence but don’t enjoy the people side of retail. But a successful business is not solely dependent on single factor, so consider taking on a partner who would handle the people side of things.

4. Curiosity leads the way. These individuals are typically testing or fixing something, which usually leads them to be progressive in the business side of things. They are always learning, moving up the ladder of expectation for their craft, themselves and their business. Even as simple in how they respond to an email or how they greet you at their shop are usually different.


Enjoy!
Cecilia
@aomaliving

How do you get them in your door? ~ Sales Tips #10

Build a Reputation

Every time a happy customer leaves your shop, get a testimonial. These can then be added to your website and future mailings.

Do one thing that is different from your competitors. This could be as simple as being open earlier to having a seating place for the hubbies.

Be Always Selling

Create your list
If you are tight on money, can't afford an advertising program and need sales fast then go the old-fashion route. Create a call list.

You probably get those small phone directories?  They are usually 4x6 in size and just have local businesses listed, you know what I'm referring too? And in this directory it also has all those phone numbers of your target market... all looking for a manicure, pedicure, spa time with friends, etc, etc.

And, start cold calling!

Know your numbers
It's a numbers game.   Set one hour every day, make 10 phone calls for 5 days, you've contacted 50 prospective clients.  Not in, leave a message and tell them if they come in based on this phone call, they get a 10% discount!  Should anyone on your list answer your call they will be pleasantly surprised.  Why?

Because it is not an email......

Make the Outside Intriguing

Invest in beautiful pots, placed next to your shop's door. Create some excitement that people when walking by they want to stop and visit your store.

Repeat Business

Ask ~ how are we doing?
In the end, the best way to get them in your store is that you are offering what your clients want.  You need to ask them after every visit, how did we do, how can we improve?